Why We Wrote This Book
Strategic Thinking began in our own classrooms, developed across more than a decade of teaching strategy at five business schools. After years of teaching strategy to undergraduates, we became convinced that sequencing matters as much as content. Students master frameworks faster — and use them better — when they first understand the concepts underneath them. So we built the book around that principle.
Concepts come before frameworks. Scope builds from the firm outward — firm, then industry, then external environment. Ideas useful to entrepreneurs precede those that matter to corporate executives. The structure reflects what has worked in our own classrooms.
The result is a deliberate departure from convention — sequenced for how students actually learn, intentionally modular, and priced so cost is never a barrier to adoption.
The Authors
Dr. Scott Kuban has over a decade of experience teaching Strategic Management at the Mays Business School at Texas A&M University, the Freeman School of Business at Tulane University, and the Walton College of Business at the University of Arkansas. He received his PhD from Texas A&M University. More at ScottKuban.com
Dr. Ryan Cooper joined the Walton College of Business at the University of Arkansas in 2022 after previously teaching at the Robert H. Smith School of Business at the University of Maryland. He received his PhD in 2016 from the Olin Business School at Washington University in St. Louis. More at RyanLewisCooper.wixsite.com