We optimized our course materials to speed prep time.
Import an entire Strategic Management course into Canvas including PowerPoint slides, reading assessment quizzes, in-class activities, relevant YouTube videos, hand picked HBR cases, and even premade exams (and extensive question pools for future exams).
We optimized our textbook for undergraduate learning.
Moving from foundational concepts to frameworks, from smaller to larger scope (firm → industry → external environment), and from ideas useful to entrepreneurs to those that matter for corporate executives. Each concept builds on the last, with minimal redundancy and few anticipatory previews. It is a deliberate departure from convention—one refined and shown to work better at the undergraduate level through the development process.
Author Bios
Scott Kuban, PhD is an Assistant Professor in the Department of Strategy, Entrepreneurship & Venture Innovation at the University of Arkansas’s Sam M. Walton College of Business, where he teaches strategic management. He earned his Ph.D. in Business Strategy and Entrepreneurship at Texas A&M University—training under leading management scholars including Michael A. Hitt and R. Duane Ireland—and previously taught at Tulane University’s Freeman School of Business and Texas A&M’s Mays Business School.
Ryan Cooper, PhD is a Teaching Assistant Professor of Strategy, Entrepreneurship & Venture Innovation at the University of Arkansas’s Sam M. Walton College of Business, where he teaches strategic management.
Shaughan Cummings, JD is Assistant Department Chair of Strategy, Entrepreneurship & Venture Innovation at the University of Arkansas’s Sam M. Walton College of Business.